OUR SERVICES

RevenueResources offers a full suite of services to enhance operations, increase productivity, generate new sales channels and cultivate existing sales opportunities for more efficient, profitable business growth. Whether turning around a slow-performing sales department, uncovering new business opportunities or augmenting existing revenue streams, our expert evaluative, quantifiable and actionable processes and programs measurably improve business.

Sales Force Task Coverage
& Maintenance

We recognize there can be fluctuations in staffing for a variety of reasons, including seasonality and budgetary limitations. When you have temporary account staffing gaps, RevenueResources fills them seamlessly with motivated, capable, experienced personnel who hit the ground running. Whether the need is administrative support, database maintenance, prospecting or lead follow-up, we ensure your sales goals are met and your accounts are well serviced. Areas of specialization include business travel sales, business development, sales blitz development and special event venue sales.

Our team of seasoned professionals can offer coverage for a variety of positions, including:

  • Sales Managers
  • Catering Managers
  • Directors of Marketing
  • General Manager
  • Business Travel Specialist
  • Business Development Specialist
  • Directors of Sales
  • Directors of Catering
  • Revenue Managers
  • F&B Director
  • Controller
  • Rooms Director
Catering Manager

Training & Facilitation

A cohesive, well-trained team working toward the same goals is imperative to any successful organization's profitability. Organized and comprehensive training sends a unified internal message to your team, resulting in renewed perspective and motivation toward achievement of your business goals and improved performance across the board. RevenueResources provides the most successful, cutting-edge training programs in the hospitality and tourism industry while reinforcing traditional best practices across all staffing concerns.

Sales Team Training

Here is where our SWOT does double-duty. With the insights generated through our evaluation of your sales team, Revenue- Resources develops customized training recommendations based on the team's specific needs. We also provide the how-to, helping you implement the training program and showing you how to evolve the curriculum as the team evolves and grows. We plan, organize and facilitate team-building events and executive retreats, which we can coordinate and facilitate on-site. Our training solutions are targeted, cost-effective, motivating and fun. They minimize the number of hours off the job and maximize results.

Speaking & Seminars

Margie Johnston has a long history of speaking engagements both for MPI Professional Education Conferences, World Education Conferences as well as local MPI Chapter events. She has also spoken at local area college hospitality courses. Below please some to the speaking topics that she offers.

  • Six Degrees of Separation: Stop Networking and Develop Referral based Business Opportunities
  • Sales Skills for the Independent Planner
  • Citywide Solutions: Leverage Your Meeting Spend by Using a Convention and Visitors Bureau
  • New Board Orientation: What to Expect and How to Deliver as a New Board Member
  • Make the Leap from Using a Hotel to Using a Convention Center
  • How to Utilize All of Your Planner Resources to Save Your Organization Time and Money
  • Developing and Finding Business in a Down Economy
  • Selling a Non Branded Product in a Branded World
  • Customizing the Sale to the American Market for Non-American Supplier Partners
  • Hotel, Event and Destination Sales and Marketing
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Strategic Sales Support

Whether one-off campaigns, seasonal programs or long-term strategy implementation, RevenueResources helps define the right approach -- specifically designed for your organization.  We mobilize a team that can be comprised of your staff and ours or ours alone to launch the program, staying aboard to completely staff or assist existing sales teams and measure results, ensuring continued success.

Sales Review & Evaluation
Our SWOT analysis is an honest evaluation of your organization's Strengths, Weaknesses, Opportunities and Threats in the market landscape and within the organization itself. The results lead to the creation of actionable models for sales goals and deployment, staffing, resource allocation, incentives, strategies, and participation in tradeshows and professional organizations. We can also identify sensible opportunities for outsourcing, and facilitate that process.
Strategic Planning Analysis

Beginning with a complete immersion in your sales organization, its history and short- and long-term goals, our team will refine your current marketing plans, identify strengths and areas for improvement, develop targeted recommendations and create a road map to increased sales. We also offer templates to develop customized marketing plans, business plans or both, and provide dedicated team assistance to put these plans into action.

New Business Development

With a thorough review of your existing database, 
RevenueResources can give you a strategic plan for 
attracting business away from your competitors and forging 
stronger, more profitable relationships within your existing 
client base. We can help you:

  • Get the most from your professional affiliations
  • Develop new avenues for lead generation
  • Learn how to work tradeshows and mixers to your 
    advantage
Sales Blitz Development & Execution
Whether one-off campaigns, seasonal programs or long-term
strategy implementation, RevenueResources helps define the
right approach -- specifically designed for your organization.
We mobilize a team that can be comprised of your staff and
ours or ours alone to launch the program, staying aboard to
completely staff or assist existing sales teams and measure
results, ensuring continued success.
Marketing Plan Development
Allow us to craft a marketing plan that will fit your organization’s needs and revenue goals. From competitive overviews to historical data research, and local industry trends, we will pull together the information needed to create a clear, concise plan with targeted goals and objectives.
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